Business Plans for Dummies

Business Plans for Dummies

Book - 1997
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For some people, a business plan is a map to success that they're required to put together to raise money for a startup company. At best, it's a formality; at worst, it's a sizable pain in the neck. But a business plan doesn't exist just to garner financial support; it's also a powerful tool - one that's bound to make your company a better place to work and your business a more successful operation.

Business Plans For Dummies can guide your business in the right direction no matter who you are or how your job description reads, whether you're part of a large corporation or a one-person show. If you've struggled through the planning process before - or if you're brand new to plotting out goals and objectives - this expert reference will show you how to

Create a right-on mission statement Pinpoint the needs of your customers Scope out the competition Simplify all the financial stuff Stay on top of trends Foster a winning atmosphere for your staff

Packing the greatest value into a business plan calls for a look back at where your company's been and how it's changed over the years, a look forward to where and how you'll compete in the marketplace, and a look around at what you want to show and tell the world about your enterprise. This down-to-earth guide steps you through every milestone in business planning, including

Determining where you want to go with your business Checking out the business environment: customers and competition Assessing your capabilities and resources Getting into strategic thinking mode Facing the facts about product life cycles Motivating and appreciating the people who make it all happen in-house

Riding marketplace tides isn't the sport of amateurs these days; only 25% of new businesses survive beyond their first three years of operation. This invaluable resource gives you a no-nonsense approach to staying afloat, rising above the risks, and enjoying the rewards as you take care of business.

Publisher: Foster City, CA : IDG Books, c1997.
ISBN: 9781568848686
1568848684
Characteristics: xxvi, 354 p. :,ill. ;,23 cm.
Additional Contributors: Peterson, Steven (Steven D.)

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