The Heart of EntrepreneurshipThe Heart of Entrepreneurship

"In The heart of entrepreneurship, Melissa Bernstein offers a guide for the creative and visionary process of bringing a business, product, or service to life, walking readers through the process she uses. She likens this process to creating a new recipe: cultivating a mindset of curiosity, gathering ingredients, diving deep into your area of intrigue, allowing ideas to simmer, assessing and altering as needed, and serving your perfected recipe to consumers. Each chapter offers insights and practical exercises to help you apply these ideas to your own life and business"--